The NMS Laboratorija started its operations in 1995 and is now one of the most modern laboratories in Latvia. The main goal of the company is to provide high-quality laboratory services to all residents of Latvia. Its professionalism is highly appreciated with an accreditation certificate that recognizes the organization’s competence to conduct an investigation in accordance with the requirements of the ISO Standard for Human Investigation.
Although the professionalism of the company has been highly appreciated and internationally recognized, however, their website contained extensive and specific information on investigations and analyzes, also it was informative as for doctors as well for patients, but the problem is that it was not well organized. Specifically, its composition and structure was too complicated to easily navigate the visitor to information he came for.
The goal was to create a well thought-out and logical user friendly website structure that includes all the essential information for patients and doctors, at the same time they would easily orientate there, also to develop a contemporary, pleasing design.
What we did
We retained the company’s characteristic colours – white and orange. We based the design of the new website on the wishes and needs of the client – modern, transparent, easy to navigate. We divided the information for doctors and patients into two sections, so the visitor of the website had clear directions where to find the information that should be known before using any services that company offers. In order to make it easier and more convenient for a user to find the nearest NMS Laboratorija affiliates, we created an interactive “Affiliates” page, where clicking on one of the chosen addresses will immediately display its location on the map. There is clear and understandable news and current affairs separation from the rest of the information, as well as a page contact section with an application form to facilitate the sending of the message to the company. As another crucial aspect we’ve worked hard on – the website is also tailored for mobile devices which makes the process easy, fast and convenient anywhere.
As a result, we have obtained a simple, understandable web page structure, where the homepage contains basic information for the visitor to clearly see, that he can find information about the company, its services it offers and immediately view the nearest affiliate. All company news and articles can be found in section “News”, all specific information and instructions to doctors are summarized under the section “Doctors”, the same way for patients, a section on the menu provides a calculator that helps to find out the prices of analyzes. The user can also log in to the system at any time to view their investigation results, since the button guiding there all the time is located next to the search field at the top.